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Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recognize .jpg
Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recogn (3).jpg
Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recogn (4).jpg
Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recogn (1).jpg
What do we really mean by “complete communities”Last week’s Jane’s Walk, led by @here_scs Sam Carter-Shamai, took us through the often-overlooked seams of the city — starting at Dundas West, one of Toronto’s most underrated tran.jpg
Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recogn (2).jpg
What does it mean to preserve a cultural district — not just physically, but politically, economically, and spirituallyLed by Anyika Mark and Romain Baker, this Jane’s Walk brought us through Little Jamaica, tracing the legacy o (1).jpg
Last week, we kicked off this year’s Jane’s Walk Festival with a launch party at Stakt Market! It was an incredible evening celebrating our growing community of city-lovers, walkers, and storytellers—and a special moment to recogn (5).jpg

Jane’s Walk Festival 2025 - Marketing and Branding

Jane’s Walk is an annual festival of free, community-led walking conversations inspired by the legacy of Jane Jacobs—a journalist, author, theorist, activist, and proud Torontonian.

Every first weekend of May, the festival comes to life in hundreds of cities around the world. For the 2025 edition, we had the honor of leading the campaign from our agency, developing a comprehensive strategy focused on community engagement, accessibility, and a refreshed visual identity.

We carried out a full rebranding with a series of original illustrations that captured the festival’s urban, diverse, and conversational spirit. Each element was designed to be accessible, welcoming, and adaptable across multiple formats and platforms.

Our work included:

  • Art direction and illustration

  • Community engagement strategy

  • Weekly community management and content for social media

  • Graphic Design of digital and physical assets (banners, website visuals, presentations, stickers, merchandise, and more)

  • Visual adaptation for various communication channels.

Process

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Reels created for @JanesWalkto social media page.

Every piece was thoughtfully crafted to reflect the collaborative nature of the festival and its deep connection to the urban spaces we share

Visit the Site →

Creative Direction
Design
Community engagement

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MiPs x PlazaPOPS: Public Space Activation in Scarborough