Packaging Redesign for Crafepaz - Caquetá, Colombia

In collaboration with the United Nations of Colombia, we led the visual redesign of Crafepaz, a coffee brand produced by women peace signatories from Caquetá, Colombia. This coffee embodies the transformation of a territory through the hands of women committed to peace.

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Branding
Design
Packaging

Our objective was to visually honor this story of resilience through a culturally grounded and symbolic design.

Our work included:

  • Illustration of a local woman, featuring regional hairstyle and facial traits, holding a bird as a symbol of peace and rebirth, surrounded by the San Vicente del Caguán hills and traditional canastos

  • Creation of custom patterns inspired by local artisan traditions and feminine strength

  • Typographic refresh of the original logo, bringing new life while maintaining brand continuity

  • Art direction and production of packaging photography that showcases the new label and product presentation

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